CASE STUDY
Chapters Created by our Clients.
Insights that Inspire.
Betsson – The Show Must Go On
Video content is what we always like to advocate for whenever there’s a chance, especially if it can be transformed into a meaningful long-term relationship for both the viewers and our partners.
KEY PROJECT TAKEAWAYS
Two Full Seasons Running
Total of 28 Video Produced
Special “Grande Finale” Episode
500.000 Unique Views
2.500 Subscribers Gained
Over 50 New Organic Links
THE SITUATION
THE UNTAPPED WELL
This is why we try to explore ways of making video content an integral part of every campaign, and with Betsson, we had the perfect candidate just for that – their CasinoEuro brand. It just clicked from the get-go, resulting in a one-of-a-kind YouTube show series that covered game reviews and a list of the most popular genres in the iGaming industry, opening up additional communication channels to their peers.
Right away we also realized that the advantage of going with the video production path also lies in the fact that you’re getting an additional source to work with when it comes to generating new content that would go along in support of this project (interviews, series announcements), while also creating new value for both the users and client.
THE PRODUCTION
LIGHTS, CAMERA – ACTION
The experience we’ve gathered over the years participating in production for video-sharing platforms enabled us to pick the right path when creating CasinoEuro’s YouTube show. Our writing team took care of the F&F (not the Vin Diesel one, but Fun & Facts), the casting crew handled picking out the right talent, and the production team made sure that the greenscreen is impeccably smooth, the scene lighting on point, visual FXs as life-like as possible, camera lens clean, and of course, memory cards slotted it and ready to start rolling.
The show was carefully laid out into two seasons during 2020 and 2021. The span of covered topics was ranging from the top list of most played games on the platforms to more season-appropriate ones like the Holiday and Halloween specials.
THE RESULT
WORLDWIDE STAGE
With a total of 28 videos under the belt, and one extra fun bonus episode, where we played a few games in the cinema theatre and on a billboard (yeah, on a billboard!!), a lot of ground was covered. Of course, it wasn’t all just fun and games. The show has reached over 500.000 new viewers, as well as keot more than 2.500 of them as the channel’s regular subscribers base.
With almost two years into production, this was one really special ride for our team. One that turned out to be the setting stone for our future projects that followed a similar path.
Maltese Tourism Authority – Toes & Sand Reunited
With the “new normal” being back in business, a need for raising awareness among potential travellers came through, especially in countries which take pride in their nature and history.
KEY PROJECT TAKEAWAYS
Post-COVID Strategy Deployment
200 Niche Partners Acquired
Campaign Coverage of Over 30 Events
100 New Links Generated
QoQ 50% Increase in Inbound Traffic
THE SITUATION
A MUCH-NEEDED RESTART
One such is the beautiful country of Malta and their islands archipelagos, where we together with the Maltese Tourism Authority set out to release campaigns bridging that gap. With 2020. being one of the most challenging in recent history when it comes to the tourism industry, we felt that this kind of project was right up our alley.
The strategy was swiftly formed, with the focus being on the summer season, covering its pre, post and main events. Winter holidays also received a plethora of attention, both in the event and visitor amount, as Malta is known for its all-year good weather, so the potential to finish everything on a high note was undoubtedly there.
THE IMPLEMENTATION
PARTNERS TO COUNT ON
Restarting the summer season in the post-COVID time needed all hands on deck. Since spreading the word needs to come in a form of an organised and sensible solution, they needed a multitude of options when it comes to outreach and publication in different regions of the world for ongoing summer and winter events in Malta, something we were more than capable of doing. This is where we tried and a true list of flagship media partners once again came into place.
Right away we formed a team of outreach specialists that was tasked to create new leads for more niche campaigns, while our senior account managers set up the ground with our existing and external partners. As a result, we provided exposure via native advertising through flagship media like Business Insider, MixMag and others, starting back in 2021, while we’re now stepping into our fourth consecutive quarter of partnership and continuing strong in 2022.
THE RESULT
WELL DESERVED HOLIDAY
Before we knew it, the first flip-flops set foot on Malta’s international airport. With COVID restrictions slowly dialling back and our team following it up by highlighting all the major happenings that marked the season opening up, the influx of new visitors was highly anticipated.
Most importantly, throughout these two years of working on this project, we had an opportunity to expand our partnership with over 200 new publishers, ranging from travel, music, film, culinary and family niches, helping our current and future clients in spreading their message.
Coinslotty – 16 Kilograms of Cocoa Gratitude
Who doesn’t like chocolate? Yeah, we thought the same – no one! Even more so when it’s bespokely made by the finest crafters out there, making this campaign truly unique, but not only because of it.
KEY PROJECT TAKEAWAYS
87,600 Calories of Intaked
100 Belly Full Affiliates Reached
Revived a 2.500-Year Old Fashion Trend
20 New Links Generated
0 Devices Lost (Thanks, Apple)
THE SITUATION
THANKFULLY YOURS
Life is like a box of ch… OK, OK, we won’t reach out for that cliche, but one thing is for sure – everyone loves receiving a box of some of that dark cocoa goodness. Or, in our case, a leather pouch filled with it to the top. And this was just one portion (no pun intended) of what there was in this goodie box, and to avoid sounding like an infomercial, let us first explain.
One of our clients and their brand, Coinslotty, wanted to create a bespoke gift for 100 of their affiliate partners to celebrate reaching that number. Knowing what they did is not a small feat, we all wanted to invest at least the same amount of effort. We ended up creating a truly unique package for their partners, which echoed throughout the industry and pushed the standard beyond the usual water bottle and USB stick combo.
THE PRODUCTION
HANDMADE THROUGHOUT
Every piece of this gift puzzle was made from scratch to be assembled by hand before sending it out. We start with Croatian Choco Concept, one of the country’s most recognized artisan chocolate makers, headquartered in the beautiful coastal city of Opatija. They’ve crafted and handmade chocolate golden coins, which were then placed in a custom-made leather pouch holding around 45-50 coins. We also had a 3D-printed test round to ensure everything fits properly.
An Apple AirTag was added to the gift box in a compartment next to the “golden bag,” snapped into a black Belkin carabiner housed in a special foam, keeping the AirTag in place. Everything was then carefully packed into recycled mat black paper and tied with a silky purple ribbon, completing this one-of-a-kind brand’s iconic goodie box.
THE RESULT
SWEET TOOTHS SATISFIED
100 of them, to be precise (multiplied by the number of teeth), and we’re not responsible for any tooth cavities after the fact. The feedback we got was instant. We hit a gourmand homerun by using 40% cacao Belgian milk, while more tech-savvy enjoyed the additional pleasure of adding a new gadget to their portfolio.
So, besides this project’s all involved parties gaining a couple of kilograms of weight, we also ensured that all our client’s external partners felt their gratitude. A win-win!
Casumo – Visualizing the Tone of Voice
With the creative freedom given to us on this project, we had a special run of unique storytelling with one of the most playful iGaming brands out there. We won’t hide it – this one was a ton of fun.
KEY PROJECT TAKEAWAYS
12 Videos Published
140.000 Views in Total
8.000+ Likes, Less Than 5% Dislikes
200 – 300% Increase in Retention Rate
105% YoY Subscriber Growth
THE SITUATION
CREATING A VOICE
It’s not that they didn’t have it, on the contrary, Casumo was and is one of the most visually expressive iGaming brands out there. What they were at the time missing was something that would push the same narrative in a video format while also entertaining and educating their users. Enter the Casumo YouTube show series hosted by Emma Gould.
This was one of the most versatile video projects we’ve taken upon, covering different types of content, starting from game reviews, how-to’s, and product launches, all to way to complete play strategies. Here our writers managed to fully spread their wings, enabling us to explore new ways of delivering impactful and engaging content for the viewers.
THE PRODUCTION
MEMORABLE SCENES
We hit the ground running with this one. Both the client and us were not lacking any ideas, that’s for sure. Our main focus was to create different physical sets with various looks and feel. It was a great challenge, but one of the processes of this project we’ve enjoyed the most, especially knowing what they would bring in production-wise.
With this goal in mind, we ended up creating two unique sets, each catering to a different type of content and nurturing Casumo’s tone of voice. This also allowed us to play with different prop setups, further expanding the whole project’s creative expression, as well as playing with the talents’ attire and make-up.
THE RESULT
GROWTH FROM THE GET-GO
Not long after the first batch of finished videos was released, we saw views start to pour in. And this was without any additional PR push or additional project propagation. This was an excellent indicator that we chose the proper direction for this project.
With a 105% YoY subscribe increase, this was Casumo’s one of the most successful dedicated video ventures, more so when you consider the project’s timeline. We haven’t finished the season with a cliffhanger, but everything is still asking for more. Season 2, anybody?
Betsafe – Reviving the 70-year Old Heritage
The most challenging task of them all was put in front of us – give a proper tribute to a part of history and, most importantly, bring it back to life and its former glory. We jumped right it, zero hesitation.
KEY PROJECT TAKEAWAYS
One Again High-Fiveable Red Jack
40 Hours of Handmade Restoration
500+ Photos of the Process Taken
26 Meters of Masking Tape and Sandpaper
Three-part Article Series Supporting Client’s SEO Campaign
THE SITUATION
HOMAGE TO BEGINNINGS
It’s 1955. You’re entering a bar, and on your right, you see this (at that time) weird-looking greenish box with a big bright red handle that looks like someone slapped a third of a walking cane on the side. As crazy as it may sound, you just walked into a piece of gaming history. This one-armed bandit is a mechanical-only version of today’s online slots.
Yes, no electricity is needed, just a little bit of muscle power to spin them up and some more to move it around (because they weigh around 25 kilograms). And… We bought one. Though ours wasn’t working, but we like a good hands-on project. Recognizing its importance, Betsafe is dedicated to giving us the privilege of rejuvenating the Beromat (that’s what the B’s are for) slot machine to its original state.
THE PRODUCTION
JOB FOR THE PORSCHE GUYS
And now the task at hand. It’s not that you can find a “slot restoration shop” on every corner with a two-for-one deal. Actually, you can’t find them anywhere. Truth be told, it’s not something that you would imagine someone having a business model for. At that moment, we knew we had to take a step back and rethink the approach.
Then it hit us. What do wood and brass have in common from that era? Cars! They’re widely found in them from that era. OK, we got it, we’re almost there… Old cars, oldtimers, restoration… Porsche? Yup, that’s it! Enter guys over at Elektro Jernevic, a true professional and car enthusiast, decided to take this challenge and made this journey more interesting with their show-and-tell expertise.
THE RESULT
STORY FOR THE NEXT CENTURY
With the last stroke of the airbrush being dried and all the original labels reprinted and framed in, it was time for the big reveal. Doing the photo sessions before dissembling and after the restoration process on the Beromat was done, and putting them side by side, really painted a picture. The contrast between the two made the work that much more impressive.
As a cherry on top (pun intended), the slot machine actually worked this time as technicians made sure it was oiled up and clunk-free. Now this beauty is spinning happily carefree in Betsafe’s offices, while the three-part coverage of this journey lives as an album and online-imprinted memory for everyone to revisit.
